MARKETING CASE STUDY
INSTRUCTIONS AND RESSOURCES
Case
You are the new Head of Growth of Tasksboard, a freemium task management SaaS with paid features.
The platform currently attracts most of its users through Google (SEO), the Chrome Web Store, and the Google Workspace Marketplace. However, there are no active marketing efforts in place to increase brand awareness or expand its reach.
Your primary objective is to develop and execute a distribution and marketing strategy to double the company's revenue within the next 12 months.
Metrics
- MMR: 75k
- Users: 2M
- Lifetime value: 100 USD
- Churn rate: 5%
- Customers: 50k
- New customers per month: 1k
- Monthly active user: 250k